JODIE MANN
Photographer / Director
Raised in the Scottish Highlands, where wild landscapes and centuries-old folklore were part of the fabric of everyday life, Jodie's fascination with the imagined world began long before she picked up a camera.
Photography would eventually become a way of bringing those imaginings to life. Not simply a means of documenting what exists, but an opportunity to create something that doesn't. To explore an idea, invent a narrative, or give form to a feeling.
Now working across photography, film and creative direction, her practice is an extension of that same curiosity. Moving between fashion, beauty, fine art and the moving image, she draws inspiration from the world around her, and often from places far beyond photography itself. At the heart of it all is a belief that the most interesting work comes from following your own curiosity, wherever it might lead.
With over 14 years’ experience and mentorship under Nick Knight, Jodie’s approach is intuitive and collaborative. She works closely with clients throughout the entire process, shaping ideas from concept through to execution.
“Some of us never quite grow out of playing make-believe.”
For as long as I can remember, I've been fascinated by the idea of becoming someone else. The magic of dressing up, the power of a costume to transform an ordinary person into an extraordinary character, or the way a little makeup could make someone almost unrecognisable. As a child, I was completely captivated by it all.
I was very shy as a child. While my imagination was forever running wild, I was much happier bringing those characters to life through someone else. Photography eventually became a natural extension of that, a way of creating the people, places and stories I'd spent so much time dreaming up.
And then there were the stories themselves. The strange ones, the unsettling ones, the tales from centuries ago that seem too extraordinary to be true. Whether rooted in history, folklore or complete fiction, I've always loved that wonderful feeling of discovering something that leaves you utterly bewildered.
It's a curiosity that still finds its way into my work today. Moving between photography, film and creative direction, I continue to explore the transformative power of costume, character, beauty and emotion. Always imagining, always wondering, and still finding ways to make the things in my head exist in the real world.
